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Channel 4 wants to stir things up. We want to challenge preconceived ideas about how things are done to create truly innovative programming, something we feel extremely proud of. It's with this in mind that we've come up with the following values, which we feel best encapsulate our approach: 
Channel 4 has become synonymous with pushing limits, and with our freedom we should keep doing just that. 
While we won't make trouble for the sake of it, a season with no trouble is one with too little creative risk. 
Channel 4 wants to challenge the views of the world and open minds. Our three values are incorporated into every day life at Channel 4. |
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